"The report defines Pro-Ams as amateurs who pursue a hobby or pastime –which in many cases is an all-consuming passion – to a professional standard. Pro-Ams are involved in ‘serious leisure’, which requires specialist knowledge and a major time commitment.Via Pat Kane.
As people live longer with active retirement years, or downshift mid-career to improve their quality of life, the authors predict that ‘serious leisure’ will become a growing part of our lives.
'Pro-Ams are a new social hybrid who force us to rethink they way we think about work and leisure time,' say the report’s authors, Charles Leadbeater and Paul Miller."
Update: A great essay version apppeared in Fast Company, along with a contrary blog post I mostly disagreed with (read my cantankerous comment at the bottom). You can also download the entire report (315kb PDF). Oh, and one more article from the creator of Twinkler.