Jeremy Hiebert

Tuesday, November 30, 2004

The Pro-Am Revolution

There's something so cool about The Pro-Am Revolution:
"The report defines Pro-Ams as amateurs who pursue a hobby or pastime –which in many cases is an all-consuming passion – to a professional standard. Pro-Ams are involved in ‘serious leisure’, which requires specialist knowledge and a major time commitment.

As people live longer with active retirement years, or downshift mid-career to improve their quality of life, the authors predict that ‘serious leisure’ will become a growing part of our lives.

'Pro-Ams are a new social hybrid who force us to rethink they way we think about work and leisure time,' say the report’s authors, Charles Leadbeater and Paul Miller."
Via Pat Kane.

Update: A great essay version apppeared in Fast Company, along with a contrary blog post I mostly disagreed with (read my cantankerous comment at the bottom). You can also download the entire report (315kb PDF). Oh, and one more article from the creator of Twinkler.


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