"When people have no choice, life is almost unbearable .... But as the number of choices keeps growing, negative aspects of having a multitude of options begin to appear. As the number of choices grows further, the negatives escalate until we become overloaded. At this point, choice no longer liberates, but debilitates. It might even be said to tyrannize."
Wednesday, March 02, 2005
Paradox of Choice
Are too many choices a bad thing? In an another excellent post about options, Jory pulls out a few choice quotes from The Paradox of Choice: